Fitness & Wellness Trends

25%

Of all US adults regularlypractice wellness modalities

45%

Of $100k+ earners considerwellness services as essential in their routine

20%

Adder per month to membershipfees from cold plunges

88%

Gyms offering cold plungessee memberships rise

99%

Consumers are willing to pay for gyms that offer comprehensive wellness experiences

$149

Average cost for membership to have access to a cold plunge in a commerical or club setting

Fitness Centers & Gyms

Elevate your gym’s offerings with cold plunge therapy. This recovery method attracts members, reduces muscle soreness, and adds a premium touch. It creates a holistic wellness environment for dedicated athletes.

High-End Boutique & Hospitality

Enhance guest experiences with cold plunge therapy. This unique amenity offers relaxation and recovery, setting your establishment apart for wellness-minded travelers.

Yoga Studios & Pilates

Deepen the benefits of your yoga and pilates sessions with cold plunge therapy. It enhances muscle recovery and mental clarity, creating a comprehensive wellness experience for your clients.

Wellness Community Events

Host engaged, interactive events with cold plunge experiences. This unique therapy offers rejuvenation and mental clarity, attracting attendees seeking holistic wellness.

Universities & Education

Increase enrollments, and recruit top tier talent by prioritizing athletic recovery with cold plunge facilities. This supports physical and mental health, fostering a culture of health and performance.

Pro Sports Teams & PT

Maximize athlete recovery and performance with cold plunge therapy. This reduces inflammation and speeds up muscle repair, providing a competitive edge.

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